LICENSED CUSTOMER SOLUTIONS
SOFTWARE & DATA LICENSING
Answers on demand
Feel it’s more valuable for you to develop your capability as your situation and environment evolves? Need to empower your team with software and data tools to help them understand your customers?
Want support and direction in using these tools?
The answers to knowing your customers are buried in three core areas – understanding who they are (profile); understanding what they need (segmenting) and knowing where you can find them (neighborhood targeting).
Developing the internal capability to improve response rates, reduce marketing costs and provide more customer value often results from the need to find answers in projects like:
- Developing a single customer view.
- Customer profiling and segmentation.
- Customer valuation analysis.
- Predicting churn and response.
- Conquest and prospect acquisition.
- Identifying the best location for a new store and improving profitability, effectiveness and returns in existing stores.
- Mapping the mix of products and services that will appeal most to the local community.
The core of our business is about helping organisations find answers they can use. And we recognise that many of them want to control their own scale and output. So we are able to tailor a solution that provides a full range of licensed software and data along with the training, support and consulting resources they need to save time and money.